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FINISH LINE TECHNOLOGIES, INC. ANNOUNCES 2006 EUROPEAN SPONSORSHIP OF 3 PRO TOUR TEAMS

In keeping with its long tradition of support at every level of cycling, Finish Line Technologies, Inc. today announced its European sponsorship of 2006 Pro Tour teams will include T-Mobile, Gerolsteiner, and Lampre-Caffitta.

Finish Line has supported pro cycling teams with state-of-the-art products and lubrication expertise since it’s inception in 1988. Finish Line considers feedback from pro riders, mechanics, and soigneurs to be an essential part of its product development efforts. Finish Line’s willingness to receive and ultimately utilize feedback from teams and riders is an important reason why the company has become the world’s leading manufacturer of cycling lubricants and maintenance products.

Finish Line has sponsored T-Mobile and Gerolsteiner for the past several years. Finish Line’s German distributor, Grofa GmbH, handles the team’s day to day needs as they relate to product supply and logistics. Finish Line has sponsored Lampre, now Lampre-Caffitta, for the past 3 seasons. Like in Gemany, this relationship is managed through Finish Line’s Italian distributor, Ciclo Promo Components srl.

At a time when many companies in the cycling industry are cutting back on sponsorship, Finish Line’s continued pursuit of lubrication technologies that improve cycling efficiency, has resulted in the company increasing its sponsorship commitments. The required participation of Pro Tour teams in Pro Tour races ensures that Finish Line’s products will be tested across the widest range of conditions that pro road cycling has to offer. Finish Line considers the feedback that it receives from these venues to be of extreme value. Ultimately, the difference between winning and losing can come down to the quality and performance of the lubricant on the chain. Finish Line remains confident that its products will make an important contribution to its three European teams that are already among the strongest in the Pro Tour.

Finish Line is a technology company committed, almost exclusively, to the science of bicycle lubrication. Established in 1988, and headquartered in New York, where all products are formulated and manufactured, Finish Line has a leading market position in over 38 countries.




RoadCycling.com Product Review: Finish Line Speed Clean
By Dave Osborne


Everybody likes a quickie now and then and that’s when Speed Clean is the can to grab. Shoot a little of this on some grime and it dissolves. Forget about having to drag the hose out to rinse it off. Speed Clean evaporates away and leaves a dry surface. As a bonus, the formula of Speed Clean also displaces moisture.

Whenever you can describe something as simple, easy, and effective, you know it is good. I see many professional teams using Finish Line products because they work. I have used them for years and will continue to do so without hesitation. "Finish Line believes that a team approach is the right approach, and perhaps the only approach for bringing superior products to market at prices that the average person can afford." I completely concur with this statement from Finish Line. They not only sell products but provide information and assistance on their use. I anticipate even better products since they entered into an agreement with DuPont.

It doesn't matter what bike; road, mountain, BMX, or even motorized, these products will get you to the Finish Line!




RoadCycling.com Product Review: Finish Line Bike Wash
By Dave Osborne


Years ago, the first cleaning products I purchased were the Finish Line parts washer kit, grunge brush, chain cleaning kit, and eco tech degreaser. After years of use, I don't have any regrets and only one minor complaint. I wish the tube on the sprayer nozzle in the parts cleaner kit was sturdier.

I don't want to sound like a late night infomercial, but Finish Line products really are simple and effective. Use the Bike Wash by spraying on, letting it foam up, then rinse off. It cuts road grime and the ever present gunk that forms when lube and dirt mixes. No, Bike Wash doesn’t harm the paint, tires, cables, or even the environment! You'll have to talk to the chemist who started Finish Line Technologies Company to explain what's in it. All I know is that it is effective.

Whenever you can describe something as simple, easy, and effective, you know it is good. I see many professional teams using Finish Line products because they work. I have used them for years and will continue to do so without hesitation. "Finish Line believes that a team approach is the right approach, and perhaps the only approach for bringing superior products to market at prices that the average person can afford." I completely concur with this statement from Finish Line. They not only sell products but provide information and assistance on their use. I anticipate even better products since they entered into an agreement with Dupont.

It doesn’t matter what bike; road, mountain, BMX, or even motorized, these products will get you to the Finish Line!




RoadCycling.com Product Review: Finish Line Chain Cleaning Kit
By Dave Osborne


It doesn't do any good to clean the cassette and rings of you don't clean the chain and vice versa. The Finish Line Bicycle Chain Cleaning Kit is a must. Open the top cover and slide it under the chain. Hook the idler arm over the derailleur. Pour in the Eco Tech 2 Degreaser, close the lid and turn the crank backwards. The chain cleaner remains in place and the chain is efficiently guided through it. There is no splattering while the three sets of brushes go to work. After a few seconds, unhook the cleaner and wipe down the chain. To complete the process, lube the chain with the supplied Teflon Plus lubricant.

Whenever you can describe something as simple, easy, and effective, you know it is good. I see many professional teams using Finish Line products because they work. I have used them for years and will continue to do so without hesitation. "Finish Line believes that a team approach is the right approach, and perhaps the only approach for bringing superior products to market at prices that the average person can afford." I completely concur with this statement from Finish Line. They not only sell products but provide information and assistance on their use. I anticipate even better products since they entered into an agreement with DuPont.

It doesn’t matter what bike; road, mountain, BMX, or even motorized, these products will get you to the Finish Line!




RoadCycling.com Product Review: Finish Line Grunge Brush
By Dave Osborne

If you need to get some stubborn grime from the nooks and crannies, the Grunge Brush conquers all! I use it to get between the front rings and cassette gears. Spray some Citrus Degreaser on the bristles of the brush and it will do the job. Yes, the three sided head of the Grunge Brush is great for cleaning chains but there is something even better for that.

Whenever you can describe something as simple, easy, and effective, you know it is good. I see many professional teams using Finish Line products because they work. I have used them for years and will continue to do so without hesitation. "Finish Line believes that a team approach is the right approach, and perhaps the only approach for bringing superior products to market at prices that the average person can afford." I completely concur with this statement from Finish Line. They not only sell products but provide information and assistance on their use. I anticipate even better products since they entered into an agreement with DuPont.

It doesn't matter what bike; road, mountain, BMX, or even motorized, these products will get you to the Finish Line!




RoadCycling.com Product Reviews: Finish Line Premium Grease
By Dave Osborne


To keep your bearings in new condition, Finish Line Premium Grease will protect them. I’ve used the Premium Grease in headset bearings that after three years of use looked new. Application is made easy with the Grease Injection Pump. The pump screws onto any 9/16 tube. Squeeze the bottom of the tube lightly to push the air out of the top of the tube of grease, and then pump the gun. I like the long nozzle of the gun and the ergonomic fit. It’s easy to get into tight places.

Whenever you can describe something as simple, easy, and effective, you know it is good. I see many professional teams using Finish Line products because they work. I have used them for years and will continue to do so without hesitation. "Finish Line believes that a team approach is the right approach, and perhaps the only approach for bringing superior products to market at prices that the average person can afford." I completely concur with this statement from Finish Line. They not only sell products but provide information and assistance on their use. I anticipate even better products since they entered into an agreement with DuPont.

It doesn't matter what bike; road, mountain, BMX, or even motorized, these products will get you to the Finish Line!




RoadCycling.com Product Review: Finish Line Apron
By Dave Osborne

What do you do on a rainy day when you can’t ride? Clean, clean, clean!

Whether racing hard and fast or doing a Sunday afternoon group ride, a clean bike will perform better. There are a variety of products that will help you do the job, but why not pick the industry leader? Since 1988, Finish Line has been bicycle specific products and is now the world’s leading manufacturer of lubricants and cleaning products for the bicycle.

The first place to start is putting on the new professional shop apron. This newest product has all the bells and whistles and was obviously a well thought out design. It’s no light weight piece of cloth either. This heavy duty apron is 16 ounce cotton canvas. It hasn't been hot enough to tell, but I think it could get uncomfortable working outside in the heat.

I was amazed by the magnetized chest pocket! Remember all those little screws, bolts, and washers that you set somewhere so you don't loose them and then can’t find them to put back on? Hey, now you can just stick them to your chest! It is up high enough on your chest to keep items from getting knocked off a majority of the time. This is the greatest nerd type pen holder I’ve ever seen! There is a pocket compartment behind the magnet and additional slots behind it for pens, small screwdrivers, etc.

The length of the apron can be adjusted to three different lengths by folding it under and snapping it in place. Basically, it can be above the knee, at the knee, or shin length. There are three huge hip pockets. One of the pockets is mesh so you can easily see what item is there. Use the handy clip on the left side for quick access to your bottle opener! er…I mean multi tool or keys.

There is plenty of adjustment in the straps to fit many girths. If you can click one buckle, you can wear this apron. Slip your head through the two straps that form an X over your back, then grab the waist strap and buckle it!

Throw this in the wash with your jeans and it comes out good as new. I like the finished edges of the apron. Maybe if you’re lucky, there might be some money stuck to the magnet when you take it out of the wash!